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Helping Law Firm Owners Make More Money, Work Less, and Live the Life of Their Dreams.

I teach law firm owners, using my own law firm as a testing lab, how to get clients consistently, work less, have less stress, and live the life of their dreams.

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My Secret to Consistently Getting New Clients

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How to be Your Most Productive EVERY DAY.

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The Strategy that Allows Me to Make Multiple Six Figures Working Only 20 Hours a Week

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The Unconventional Attorney

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The Unconventional Attorney is Christopher Small, a licensed attorney and owner of CMS Law Firm LLC, an estate planning and probate law firm located in Seattle, WA. He created his first law firm in 2009, and started a blog about his journey that eventually turned into what you are looking at now.

He blogged about business, about marketing, about advertising, about hiring, leads, sales, and everything in between. He hired people and fired people, encountered ups and downs, sold law firms and started new ones from scratch (with no experience in the new practice area).

Through this process he came up with his own formula for successfully starting and building a law firm that does what every law firm should do: (1) provide excellent service; and (2) allow the owner to do whatever it is they want. He realized there was a new way to create a successful law firm, one that relied on old school business principles, modern marketing strategies and platforms, and a steely resolve he refers to as "antifragile."

People keep asking why he calls himself "The Unconventional Attorney." His response: "Everything I do challenges conventional wisdom and tradition: I'm less concerned with what makes people happy and more concerned with what actually works."

My Clients Get Results

We've been fortunate enough to work with 500+ clients! See what we've helped them achieve.

Who Am I?

I am a law firm owner who has figured out a unique way of marketing my business to get new clients, consistently, without spending a ton of money. I'm also building my firm so that it can work without me, and I love showing other law firm owners how to do the same.