People always ask me what the best way to get ahead in business is, and I tell them every time… “just care about what you do.”

Yes we have to market. Yes we have to advertise. Yes we have to sell. But if every message from you makes the people you are trying to serve better, you’ll live a great life.

The next time you’re thinking about how to land that next client or next date or next anything, ask yourself “what can I add to this, right now, with no expectations attached?”

Do that, and you will enjoy the spoils of victory…

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