He blogged about business, about marketing, about advertising, about hiring, leads, sales, and everything in between. He hired people and fired people, encountered ups and downs, sold law firms and started new ones from scratch (with no experience in the new practice area).
Through this process he came up with his own formula for successfully starting and building a law firm that does what every law firm should do: (1) provide excellent service; and (2) allow the owner to do whatever it is they want. He realized there was a new way to create a successful law firm, one that relied on old school business principles, modern marketing strategies and platforms, and a steely resolve he refers to as “antifragile.”
People keep asking why he calls himself “The Unconventional Attorney.” His response: “Everything I do challenges conventional wisdom and tradition: I’m less concerned with what makes people happy and more concerned with what actually works.”